Launched Sep 19 2016
- Design, Development, Project Management
- HRM Photography
About the ClientSarah Burke is the Afternoon Drive host at FM96 in London, ON, a part-time swing jock at 102.1 The Edge in Toronto and a Music Director in Kingston, hosting the Classic Rock Evening Show on the former FM96 brand (now Big FM). She is also a personal friend of mine having gone through a similar program at Western University.
This project took a while to launch considering how simple it is. It was completed in the little spare time I had over the course of months, but it finally went live after only a few rounds of feedback. Sarah was kind enough to give me full reigns on the design, so this was a fun project in that regard. Identity design isn’t my strength, and I admit that shows, but otherwise, I’m quite happy with how it turned out.
Dynamic NavigationSeeing as this was a simple, one page site, the original concept was to have the navigation fixed and open at all times. I then decided that the page had enough content to fill it out and warrant a full width view, so I collapsed the navigation and added a toggle to it. The background images and colors originally changed per section, but ultimately Sarah decided on a single accent color.
Simple and Personal
The design for this project was very much inspired by the photo shoot, which made use of bright neon colors. We started with a varied palette, even building in the functionality to change the color per section, but ultimately we landed on a single highlight color, the monza red.
We stuck with a darker tone and after trying out a few typefaces for the logotype, we ended up simply using a more web based sans serif. The brand is essentially styled for the web impermanently - almost in limbo - waiting to be improved ever so slightly.
The scope for this project was rather small, so we kept everything to a single page, with the exception of the blog. I originally designed the layout with the intention of having the navigation open while you scroll, but after using the site for a little while, I decided it best to collapse it.