Jared Lindzon is a freelance journalist based out of Toronto, ON. He has written for Canadian publications such as the Toronto Star, the Globe and Mail, and the National Post, as well as International publications like Fast Company, the Guardian, and Vice.
Jared wanted his site to be focused on his writing, first and foremost, but also show a little of his character. We ended up going with a logotype that ever so slightly hinted at the design found in the original Jack Daniel’s label, which we backed with a grayscale color scheme and a yellow accent. I made the type big, bold, and just a tad elegant to command attention and be read easily.