Launched 3 years ago
- Design, Development
About the ClientJared Lindzon is a freelance journalist based out of Toronto, ON and also a good friend of mine from Western University. He has written for Canadian publications such as the Toronto Star, the Globe and Mail, and the National Post, as well as International publications like Fast Company, the Guardian, and Vice.
Jared wanted his site to be focused on his writing, first and foremost, but also show a little of his character, so I made the type big, bold, and just a tad elegant to command attention and be read easily.
* The time spent on the project indicated above is the time it took to launch the project. Some projects are ongoing and some aren't. The time is generally accurate but in most cases it isn't exact. Most freelance projects were completed in the evenings and on weekends and most often not consecutively.
We ended up going with a logotype that vaguely hinted at the design found in the original Jack Daniel's label, which we backed with a grayscale color scheme and a yellow accent.