You've caught me mid development. I'm working on the site, so if you see something missing or broken, that's why.

Bell Social Portrait

Front End Development
Creative Director
Jeremy Bell
Art Director
Duncan Porter
Back End Developers
Oliver Nassar, Peter Nitsch
Laurel Cole
Project Manager
Alyssa Belova

This was my first project at Teehan+Lax, and quite honestly, one of the better projects I got to work on there. I’ll admit, I was green. I had had agency jobs before but generally for short term contracts. This was my first full time job where I really began my career, and as it happens, I was immediately thrown into the deep end.

The demands were high and there was a lot of pressure on the team to make this thing work. Thankfully, most of that pressure was directed at Pete and Oliver, who built out the actual engine that generated the portraits. I remember them experimenting, tweaking values left, right and centre. I don’t think they were even sure if it would work, and I think the whole team thrived off of that. It was thrilling.

Personally, I was responsible for the front end of the basic UI in the app and the marketing site that taught you what the heck this thing was. We also ran a contest on Facebook using Likes, which was was quite novel at the time.

The project was a huge success. Thousands of custom portraits were made using the tool and many Bell customers updated their Facebook avatar photo to display their masterpiece. The app also picked up two awards and attracted attention from some major design magazines and blogs. I recall being both relieved and excited to see the app completed, working and successful. I'm very glad to have been a part of it.