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Bell Moving Planner

Agency
Teehan+Lax
Role
Front End Development
Technologies
  • CSS
  • HTML
  • mySQL
  • Javascript
  • PHP
Framework
Zend
Creative Director
Jeremy Bell
Designer
Justin Aguilar
Back End Developers
Nery Orellana, Andy Macdonald
Copywriter
Steffan Barry
Project Manager
Pamela Garces

Making Moving… Better

The Bell Moving Planner was a really fun project to work on. It was a rare time where Bell really gave us some freedom to be creative. It was less about sales and more about brand loyalty. They wanted to let their customers know they could help them through the transition of moving – not only by switching their Internet and television though, but by making their whole move a little more manageable. So that was our goal.

To do this, we made an app. An app that helped you move. First, we asked a few questions about your move – how many people you’re moving, whether you have boxes, a dolly, friends or movers – that sort of thing. We then gave you an estimate of how long we thought the move would take along side a check list you could use to measure your progress using what we called the effort calculator. As you checked items off your list, you’d see your effort meter decrease, showing how much effort was left to complete the move.