Launched 5 years ago
- Creative Director
- Jeremy Bell
- Justin Aguilar
- Back End Developers
- Stephanie Emila
- Project Manager
- Alyssa Belova
About the ClientBell is Canada's largest communications network, offering local, long distance and wireless telephone service, internet, and satellite.
The Bell Blog started out small and was meant for only a particular division of Bell, but very quickly grew to encompass several of Bell’s properties. We built a layout designed to adapt to a growing number of categories, subcategories and posts. As it was indeed a blog, using WordPress made sense at the time.
Our developer Steph built out a custom subscription plugin that allowed you to subscribe to specific categories (seeing as the content was so diverse), while I built out the rest of the site. It was a pretty smooth project for the most part, which had a lot to do with our decision to install two separate instances of WordPress – one for each language – rather than deal with the headache that comes with a single, multilingual instance. It’s worth noting that we explored the WPML and Polylang plugins, but both seemed to be a bit overkill for what we needed.
Of course, there are advantages and disadvantages to having both instances, but for the sake of simplicity and ease of management, as we would be expected to manage the site long term, we decided to isolate each.
Code is Poetry
We had typically used a vanilla instance of Zend for our Bell sites at the time, so using Wordpress was a bit of a departure for the team, though I have always used it personally quite a bit. Having the familiar tools available while building out post types, post meta, categories, taxonomies and menus - all the typical components a blog normally has - proved to be very helpful.
Having launched way back in 2012, with the intention of growing, I'm happy to say the project is still alive and well.