South Western Group
This was a temporary rebranding I did for an insurance company who were celebrating 50 years of business. The theme was early 60’s inspired so the look was meant to have a retro feel (note the texture on some of the discarded options during the process). The client asked to use the existing brand to maintain consistency so the logo ultimately took a badge form. The logo works in use under the tagline “Find out why experience matters” and was seen in several Canadian insurance publications.