michael lynch

Coca Cola Advertising Spending 2008

Vector Illustration taken from http://coca-cola-art.com

The above design was an exercise I made for myself to do some research and work on my typography and layout.

Seeing as I had these numbers at hand, I had to ask what actually happened in 2008 – what products were they marketing and spending all this money on? Well, in 2008 Coca Cola made a few key moves. First, they discontinued Coca-Cola Blak. Second, they issued a series of updated plastic bottles reminiscent of early glass bottles. Consequently the following year in 2009 their bottling operations in Skopje Macedonia won the “Best Bottling Company” award. Seen above is the traditional glass bottle originally scultped by Earl R. Dean in 1915.