May 4, 2010
Role: UI Design / Flash AS3 / CSS Development
Project Management: Alex Gould
Animation: Tom Kirby
Art Director: Kevin Sato
Keepin It Reel is a flash game designed for Fanshawe College and Tecvana / Bob Izumi. Our primary goal was to get people outside and promote tourism in rural Canada using fishing as the focal point.
Our team was given a brief description of the project and it was up to us to execute an alpha demonstration along with a full development schedule, budget, timeline and commercial strategy.
The process took place over approximately three months which included three checkpoints and corresponding client presentations to review concept and development.
Ultimately this demonstration was used to garner inspiration and support for a government grant from Canada in order to make this kind of marketing initiative a reality. As such, it serves as a stepping stone for further creativity and development in social media and flash game development.
The final presentation in front of corporate sponsors and government officials received from press from the World Fishing Network (WFN) seen here: